Course Content: E-Commerce Store

Duration: 1.5 Months

Fee: 30,000 PKR

Class Schedule:

• Weekday Classes: Monday to Thursday
• Weekend Classes: Available
• Class Timings:
  • Batch 1: 2:00 PM to 4:00 PM
  • Batch 2: 4:30 PM to 6:00 PM

**Course Content: E-Commerce Store Development with Shopify or WooCommerce**

**Module 1: Introduction to E-Commerce**
– Understanding E-Commerce and Online Selling
– Overview of Shopify and WooCommerce Platforms

**Module 2: Choosing the Right Platform**
– Exploring the Features and Benefits of Shopify and WooCommerce
– Factors to Consider When Selecting a Platform for Your E-Commerce Store

**Module 3: Setting Up Your Store**
– Creating an Account and Store Profile
– Configuring Payment Gateways and Shipping Options
– Choosing and Customizing a Theme

**Module 4: Adding Products**
– Uploading and Managing Products
– Setting Product Categories and Tags
– Implementing Product Variations and Attributes

**Module 5: Managing Orders and Customers**
– Processing Orders and Managing Inventory
– Handling Customer Inquiries and Support
– Implementing Customer Relationship Management (CRM) Strategies

**Module 6: Designing Your Store**
– Customizing the Look and Feel of Your Store
– Optimizing User Experience and Navigation
– Implementing Responsive Design for Mobile Users

**Module 7: Marketing Your Store**
– Creating Marketing Strategies for Your E-Commerce Store
– Implementing SEO Techniques for Better Visibility
– Utilizing Social Media and Email Marketing

**Module 8: Enhancing Store Functionality**
– Adding Plugins and Extensions for Additional Features
– Integrating Third-Party Services for Shipping, Payments, etc.
– Implementing Analytics Tools for Tracking Performance

**Module 9: Optimizing for Conversions**
– Understanding Conversion Rate Optimization (CRO)
– A/B Testing and Improving Product Pages
– Implementing Strategies to Increase Sales

**Module 10: Store Security and Maintenance**
– Securing Your E-Commerce Store
– Backup and Recovery Procedures
– Regular Maintenance and Updates

**Module 11: Launching and Growing Your Store**
– Preparing Your Store for Launch
– Post-Launch Strategies for Growth and Success
– Analyzing Performance Metrics and Making Data-Driven Decisions

**Module 12: Case Studies and Practical Projects**
– Hands-On Projects to Apply E-Commerce Concepts
– Analyzing Case Studies for Real-World Application
– Final Project: Launching Your Own E-Commerce Store on Shopify or WooCommerce