Course Content: E-Commerce Store

Duration: 1.5 Months

Fee: 30,000 PKR

Class Schedule:

• Weekday Classes: Monday to Thursday
• Weekend Classes: Available
• Class Timings:
  • Batch 1: 2:00 PM to 4:00 PM
  • Batch 2: 4:30 PM to 6:00 PM

E‑Commerce Store Development Course in Rawalpindi

Build a professional online store on Shopify or WooCommerce with hands‑on, local market training. From platform selection to launch, you’ll learn step by step and leave with a live store ready to sell across Rawalpindi and Islamabad.

Why learners in Rawalpindi choose this course

• Practical, job‑ready skills taught by experienced e‑commerce professionals
• Clear platform guidance Shopify or WooCommerce based on your goals and budget
• Local focus COD, Pakistani couriers, and payment options suited to our market
• Bilingual delivery English and Urdu for easy learning
• Templates, checklists, and SOPs you can reuse after the course

Who this is for

• Students and beginners launching their first store
• Small business owners moving from Facebook or marketplaces to a branded store
• Freelancers and marketers adding Shopify or WooCommerce to their toolkit
• Anyone planning a dropshipping or inventory‑based store for Pakistan

What you will build

• A fully set up Shopify or WooCommerce store with a custom domain
• Payment, shipping, and COD workflows tailored to Pakistan
• High‑converting product pages and collections
• A marketing plan and analytics dashboard to track growth

Curriculum overview

Module 1. Introduction to E‑Commerce

• Understand business models, margins, and online customer journeys
• How e‑commerce works in Pakistan, including COD, returns, and delivery timelines
• Overview of Shopify and WooCommerce with real examples

Module 2. Choosing the Right Platform

• Compare features, costs, scalability, and control Shopify vs WooCommerce
• Decision factors budget, tech comfort, plugins, growth plans
• Platform recommendation for your use case with a simple scoring framework

Module 3. Setting Up Your Store

• Create your account and store profile
• Configure payments COD, bank transfer, and local options like PayFast or bSecure
• Set up shipping zones and rates with couriers such as TCS, Leopards, Trax, BlueEx, and M and P
• Choose and customize a theme that fits your brand

Module 4. Adding Products

• Upload and manage products in bulk or individually
• Use categories, collections, tags, and filters customers actually use
• Set variants and attributes sizes, colors, materials with clean SKU logic

Module 5. Managing Orders and Customers

• Process orders, manage stock, and reduce return to origin for COD
• Handle customer inquiries with WhatsApp, email, and chat
• Simple CRM tactics segmentation, order notes, follow‑ups, and win‑back flows

Module 6. Designing Your Store

• Customize the look and feel for trust and conversion
• UX best practices navigation, search, product discovery
• Mobile‑first design so pages load fast and checkout is smooth

Module 7. Marketing Your Store

• Build a practical marketing plan organic plus paid
• On‑page SEO, keyword research for Pakistan, and Google Business Profile
• Social media and email campaigns Instagram, Facebook, TikTok, and WhatsApp

Module 8. Enhancing Store Functionality

• Add apps or plugins for reviews, upsells, WhatsApp, shipping, and invoicing
• Integrate third‑party services payments, couriers, email, and SMS
• Set up analytics tools Shopify Analytics or WooCommerce analytics, Google Analytics, Meta Pixel

Module 9. Optimizing for Conversions

• Understand conversion rate optimization and A B testing
• Improve product pages titles, images, pricing, offers, trust signals
• Increase sales with bundles, discounts, pre‑paid incentives, and checkout tweaks

Module 10. Store Security and Maintenance

• Secure your store SSL, backups, roles, and permissions
• Theme and plugin update routines without breaking your site
• Recovery steps for common issues and downtime

Module 11. Launching and Growing Your Store

• Pre‑launch checklist performance, payments, policies, test orders
• Post‑launch strategies content, ads, influencers, and local partnerships
• Track metrics and make data‑driven decisions conversion, AOV, ROAS, RTO rate

Module 12. Case Studies and Practical Projects

• Hands‑on projects using local product ideas and suppliers
• Tear‑downs of successful Pakistani stores and what to copy ethically
• Final project launch a live store on Shopify or WooCommerce and present results

Tools you will use

• Shopify admin, themes, and essential apps
• WordPress, WooCommerce, and leading plugins for SEO, cache, and security
• Google Keyword Planner, Trends, and Search Console
• Canva for product imagery and banners
• Meta and TikTok ad managers basics
• WhatsApp Business integrations for support and recovery

Format, duration, and support

• Duration 6 to 8 weeks, 5 Classes per week
• Delivery On campus in Rawalpindi and live online
• Support Weekly Q and A, mentor feedback, and a private community
• Certificate Course completion certificate after the final project

Outcomes you can expect

• A live e‑commerce store with 10 to 20 optimized products
• COD and courier workflow ready for nationwide shipping
• A 30 day marketing plan and tracking dashboard
• Confidence to maintain, market, and scale your store