Course Content: S-E-O

Duration: 1  Months

Fee: 15,000 PKR

Class Schedule:

• Weekday Classes: Monday to Thursday
• Weekend Classes: Available
• Class Timings:
  • Batch 1: 2:00 PM to 4:00 PM
  • Batch 2: 4:30 PM to 6:00 PM

**Course Content: Comprehensive SEO Training – On-Page, Off-Page, and Technical SEO**

**Module 1: Introduction to Search Engine Optimization (SEO)**
– Understanding the Basics of SEO and its Importance
– Overview of On-Page, Off-Page, and Technical SEO

**Module 2: On-Page SEO Fundamentals**
– Keyword Research and Analysis
– Optimizing Meta Tags (Title, Description, Headers)
– Creating SEO-Friendly Content
– Internal Linking Strategies

**Module 3: On-Page SEO Best Practices**
– Optimizing URLs and Permalinks
– Image Optimization for SEO
– Creating Engaging and Relevant Meta Content
– Implementing Schema Markup

**Module 4: Off-Page SEO Strategies**
– Understanding Backlinks and Link Building
– Building High-Quality Backlinks
– Guest Blogging and Outreach Strategies
– Social Media and SEO

**Module 5: Local SEO Optimization**
– Optimizing for Local Search Results
– Creating and Managing Google My Business Listings
– Local Citations and NAP Consistency
– Getting Reviews and Ratings

**Module 6: Technical SEO Essentials**
– Website Architecture and URL Structure
– XML Sitemaps and Robots.txt
– Canonical Tags and Redirects
– Page Speed Optimization

**Module 7: Mobile SEO Optimization**
– Understanding Mobile-First Indexing
– Responsive Design and Mobile-Friendly Websites
– Mobile Site Speed Optimization
– App Indexing and Deep Linking

**Module 8: SEO Tools and Analytics**
– Overview of SEO Tools (e.g., Google Search Console, Google Analytics, SEMrush)
– Using Tools for Keyword Research, Competitor Analysis, and Reporting
– Monitoring and Measuring SEO Performance

**Module 9: E-Commerce SEO Strategies**
– Optimizing Product Pages for SEO
– Handling Duplicate Content Issues
– SEO for Product Categories and Filters
– E-Commerce SEO Best Practices

**Module 10: International SEO**
– Strategies for Multilingual and Multiregional Websites
– Hreflang Tags and Geotargeting
– Managing International SEO Challenges

**Module 11: Advanced SEO Techniques**
– Structured Data and Rich Snippets
– Voice Search Optimization
– Video SEO and Optimization
– Featured Snippets and Knowledge Graph

**Module 12: SEO Audit and Reporting**
– Conducting SEO Audits
– Identifying and Fixing SEO Issues
– Creating SEO Reports for Clients or Stakeholders

**Module 13: SEO Trends and Future of Search**
– Staying Updated on SEO Trends and Algorithms
– Voice Search, AI, and Machine Learning in SEO
– Future Directions in Search Engine Optimization

**Module 14: Practical Projects and Case Studies**
– Hands-On SEO Projects to Apply Concepts
– Analyzing SEO Case Studies and Success Stories
– Final Project: Implementing a Comprehensive SEO Strategy for a Website