Course Content: Social Media Marketing

Duration: 1 Months

Fee: 10,000 PKR

Class Schedule:

• Weekday Classes: Monday to Thursday
• Weekend Classes: Available
• Class Timings:
  • Batch 1: 2:00 PM to 4:00 PM
  • Batch 2: 4:30 PM to 6:00 PM

**Course Content: Social Media Marketing for E-Commerce Stores (Facebook, Google, and TikTok Ads)**

**Module 1: Introduction to Social Media Marketing**
– Understanding the Role of Social Media in E-Commerce
– Overview of Facebook, Google, and TikTok Ads Platforms

**Module 2: Setting Up Your Advertising Accounts**
– Creating Business Accounts on Facebook, Google, and TikTok
– Configuring Payment Methods and Budgets

**Module 3: Facebook Ads Fundamentals**
– Understanding Facebook Ad Types and Objectives
– Targeting Strategies for Effective Campaigns
– Ad Creative Best Practices

**Module 4: Google Ads Basics**
– Introduction to Google Ads and Keyword Research
– Creating Search and Display Campaigns
– Optimizing Ad Copy and Landing Pages

**Module 5: TikTok Ads Essentials**
– Overview of TikTok Advertising Platform
– Creating Engaging Video Ads for TikTok
– Targeting Gen Z and Younger Audiences

**Module 6: Advanced Advertising Strategies**
– A/B Testing and Optimization Techniques
– Retargeting and Remarketing Strategies
– Creating Custom Audiences for Better Targeting

**Module 7: Budgeting and Ad Management**
– Setting Budgets and Bidding Strategies
– Monitoring Ad Performance and Key Metrics
– Scaling Successful Campaigns

**Module 8: Analytics and Reporting**
– Using Analytics Tools to Track Campaign Performance
– Interpreting Data and Making Data-Driven Decisions
– Reporting on ROI and Campaign Success

**Module 9: Cross-Platform Integration**
– Integrating Campaigns Across Facebook, Google, and TikTok
– Creating Cohesive Marketing Strategies
– Leveraging Multi-Channel Marketing for Maximum Impact

**Module 10: Compliance and Legal Considerations**
– Understanding Advertising Policies on Social Media Platforms
– Ensuring Compliance with Data Protection Regulations
– Ethical Considerations in Advertising

**Module 11: Industry Trends and Case Studies**
– Staying Updated on Social Media Marketing Trends
– Analyzing Successful Campaigns and Case Studies
– Implementing Best Practices in Your Own Campaigns

**Module 12: Practical Projects and Campaign Management**
– Hands-On Projects to Apply Advertising Concepts
– Managing and Optimizing Campaigns in Real-Time
– Final Project: Creating an Integrated Social Media Marketing Campaign for an E-Commerce Store