Website Basics
Is section mein aap Website Basics ke baray mein seekhein gay.
In this section you will learn about Website Basics.
Website web pages ka collection hoti hai jo internet par mojood hoti hai.
Example: Google.com, Facebook.com, Youthtechenablers.com
A website is a collection of web pages available on the internet.
Example: Google.com, Facebook.com, Youthtechenablers.com
Neeche dekhein — ek asal website ke tamam bunyadi hissay: upar Navigation Menu, beech mein Hero Section (khush-aamdeedi), aur neeche Content Cards aur Footer.
Take a look below — the basic parts every real website has: a Navigation Menu at the top, a Hero Section in the middle, Content Cards, and a Footer.
Hosting wo computer hota hai jo aapki website ki files store karta hai.
Real Example: Hosting ko ek ghar samjhein — aapki website is ke andar rehti hai.
Examples: Hostinger, Namecheap, GoDaddy, Cloudways
Hosting is the computer that stores your website files.
Real Example: Think of hosting as a house — your website lives inside it.
Examples: Hostinger, Namecheap, GoDaddy, Cloudways
Domain aapki website ka naam hota hai.
Examples: google.com, youtube.com, facebook.com
A domain is your website's name.
Examples: google.com, youtube.com, facebook.com
Subdomain ek chota website hota hai jo main domain ke andar banta hai. Example: blog.google.com
A subdomain is a smaller website created under the main domain. Example: blog.google.com
DNS ek phonebook ki tarah hai jo domain name ko server ke IP address se milata hai.
DNS works like a phonebook that connects a domain name to the server's IP address.
SSL Certificate aapki website ko secure (https) banata hai, taake data safe rahay.
An SSL Certificate makes your website secure (https), keeping data safe.
WordPress
Is section mein aap WordPress ke baray mein seekhein gay.
In this section you will learn about WordPress.
WordPress ek free CMS (Content Management System) hai jis se hum bina coding ke website bana saktay hain.
WordPress is a free CMS (Content Management System) that lets you build a website without coding.
Theme website ka look aur design decide karta hai. Ek click mein design change ho sakta hai.
A theme decides the look and design of your website. You can change the design with just one click.
Plugins extra features add karte hain, jaise contact form, SEO, ya online store.
Plugins add extra features, such as contact forms, SEO tools, or an online store.
Pages static content (jaise "About Us") ke liye hain, aur Posts blog articles ke liye hote hain.
Pages are for static content (like "About Us"), while Posts are used for blog articles.
Elementor drag-and-drop tool hai jis se bina coding pages design kar saktay hain.
Elementor is a drag-and-drop tool that lets you design pages without coding.
WooCommerce
Is section mein aap WooCommerce ke baray mein seekhein gay.
In this section you will learn about WooCommerce.
WooCommerce WordPress ka ek plugin hai jis se hum online store bana saktay hain.
WooCommerce is a WordPress plugin that lets you build an online store.
Ek online store 5 aasan steps mein kaam karta hai. Neeche diagram dekhein:
An online store works in 5 easy steps. See the diagram below:
Products add karte waqt title, price, image aur description dalte hain.
When adding products, you enter a title, price, image, and description.
WooCommerce mein Cash on Delivery, Bank Transfer, ya online gateways (JazzCash, Stripe) add kar saktay hain.
In WooCommerce you can add Cash on Delivery, Bank Transfer, or online gateways (JazzCash, Stripe).
Customer products cart mein daal kar checkout page se order complete karta hai.
A customer adds products to the cart and completes the order from the checkout page.
Shopify
Is section mein aap Shopify ke baray mein seekhein gay.
In this section you will learn about Shopify.
Shopify ek hosted e-commerce platform hai jahan hosting, security sab shamil hota hai — sirf monthly fee deni hoti hai.
Shopify is a hosted e-commerce platform where hosting and security are all included — you just pay a monthly fee.
Shopify aasan aur all-in-one hai, lekin WooCommerce free aur zyada customizable hai.
Shopify is easy and all-in-one, while WooCommerce is free and more customizable.
Dropshipping mein aap stock nahi rakhte — order aane par supplier seedha customer ko bhejta hai.
In dropshipping you don't keep stock — when an order comes in, the supplier ships it directly to the customer.
SEO
Is section mein aap SEO ke baray mein seekhein gay.
In this section you will learn about SEO.
SEO (Search Engine Optimization) website ko Google jaise search engines mein upar lane ka tareeqa hai.
SEO (Search Engine Optimization) is the process of ranking a website higher on search engines like Google.
SEO ek step-by-step kaam hai. Neeche diagram mein dekhein SEO kaise kiya jata hai:
SEO is done step by step. See the diagram below to understand how SEO works:
Website ke andar ki cheezein optimize karna: title, headings, keywords, images alt text.
Optimizing things inside the website: title, headings, keywords, and image alt text.
Website ke bahar ka kaam: backlinks banana, social sharing, guest posting.
Work done outside the website: building backlinks, social sharing, guest posting.
Website ki speed, mobile-friendliness, aur sitemap jaise technical cheezein sahi karna.
Fixing technical things like website speed, mobile-friendliness, and the sitemap.
Local SEO se aapka business Google Maps aur local searches (jaise "near me") mein dikhta hai. Google Business Profile is ka aham hissa hai.
Local SEO helps your business appear on Google Maps and in local searches (like "near me"). Google Business Profile is a key part of it.
Keyword research se pata chalta hai log Google par kya search karte hain, taake wahi words apni website mein use karein.
Keyword research shows what people search for on Google, so you can use those same words on your website.
Google Ads
Is section mein aap Google Ads ke baray mein seekhein gay.
In this section you will learn about Google Ads.
Google Ads ek platform hai jahan aap paisa de kar apni website ya product ko Google search mein sabse upar dikha saktay hain.
Google Ads is a platform where you pay to show your website or product at the top of Google search results.
Ye text ads hain jo Google search results mein sabse upar "Ad" label ke sath dikhtay hain.
These are text ads that appear at the top of Google search results with an "Ad" label.
Ye image/banner ads hain jo dusri websites par dikhtay hain (Google Display Network).
These are image/banner ads shown on other websites (the Google Display Network).
YouTube par video se pehle ya beech mein dikhne wale ads.
Ads that appear before or during a video on YouTube.
Product ki image, price aur naam ke sath dikhne wale ads, jo online stores use karte hain.
Ads showing a product's image, price, and name, used by online stores.
Meta Ads
Is section mein aap Meta Ads ke baray mein seekhein gay.
In this section you will learn about Meta Ads.
Meta Ads Facebook aur Instagram par ads chalane ka platform hai (Meta Business Suite ke zariye).
Meta Ads is the platform for running ads on Facebook and Instagram (through Meta Business Suite).
Facebook News Feed, Stories, aur Marketplace par dikhne wale ads.
Ads shown on Facebook News Feed, Stories, and Marketplace.
Instagram Feed, Stories aur Reels par dikhne wale ads.
Ads shown on Instagram Feed, Stories, and Reels.
Targeting se aap decide karte hain ke ad kis age, location, aur interest wale logon ko dikhay.
Targeting lets you decide which age, location, and interest group sees your ad.
Image ads, video ads, carousel (multiple images), aur collection ads — sab Meta Ads ke types hain.
Image ads, video ads, carousel (multiple images), and collection ads are all types of Meta Ads.
AI Marketing
Is section mein aap AI Marketing ke baray mein seekhein gay.
In this section you will learn about AI Marketing.
AI Marketing mein artificial intelligence tools use ho kar marketing kaam jaldi aur behtar hotay hain.
AI Marketing uses artificial intelligence tools to do marketing tasks faster and better.
ChatGPT jaise AI tools se ads, captions aur blog posts likhne mein madad milti hai.
AI tools like ChatGPT help write ads, captions, and blog posts.
Midjourney, DALL·E jaise tools se marketing ke liye images generate ki ja sakti hain.
Tools like Midjourney and DALL·E can generate images for marketing.
Chatbots website ya WhatsApp par customers ke sawalon ka automatic jawab detay hain.
Chatbots automatically answer customer questions on a website or WhatsApp.
Automation tools se email aur ads bina baar baar manually kiye khud chal saktay hain.
Automation tools let emails and ads run on their own without doing everything manually each time.
Freelancing
Is section mein aap Freelancing ke baray mein seekhein gay.
In this section you will learn about Freelancing.
Freelancing mein aap kisi ek company ke liye kaam karne ki bajaye alag alag clients ke liye online kaam kartay hain.
In freelancing, instead of working for one company, you work online for different clients.
Ye dono mashhoor freelancing platforms hain jahan clients aur freelancers milte hain.
These are two popular freelancing platforms where clients and freelancers connect.
Achi profile mein clear photo, skills, aur portfolio hona chahiye taake clients trust karein.
A good profile should have a clear photo, skills, and a portfolio so clients can trust you.
Proposal mein client ke problem ko samajh kar short aur clear solution likhna chahiye.
A proposal should show you understand the client's problem and offer a short, clear solution.
Content Marketing
Is section mein aap Content Marketing ke baray mein seekhein gay.
In this section you will learn about Content Marketing.
Content Marketing mein useful aur interesting content (blogs, videos, posts) bana kar log ko attract kiya jata hai.
Content Marketing attracts people by creating useful and interesting content (blogs, videos, posts).
Blog post likhte waqt clear title, useful information aur simple language use karni chahiye.
When writing a blog post, use a clear title, useful information, and simple language.
Content Calendar se pehle se plan hota hai ke kab kya post karna hai.
A content calendar plans in advance what to post and when.
Email Marketing
Is section mein aap Email Marketing ke baray mein seekhein gay.
In this section you will learn about Email Marketing.
Email Marketing mein customers ko email ke zariye offers, updates aur newsletters bheji jati hain.
Email Marketing sends offers, updates, and newsletters to customers via email.
Email list banane ke liye website par signup form lagaya jata hai jahan log apna email dete hain.
To build an email list, a signup form is placed on the website where people share their email.
Mailchimp aur Brevo jaise tools se bulk emails aasani se bheji ja sakti hain.
Tools like Mailchimp and Brevo make it easy to send bulk emails.
Google Analytics
Is section mein aap Google Analytics ke baray mein seekhein gay.
In this section you will learn about Google Analytics.
Google Analytics ek free tool hai jis se pata chalta hai ke website par kitne log aatay hain aur kya karte hain.
Google Analytics is a free tool that shows how many people visit your website and what they do there.
Visitors, Bounce Rate, aur Session Duration important metrics hain jo track karni chahiye.
Visitors, Bounce Rate, and Session Duration are important metrics to track.
Canva & Design
Is section mein aap Canva & Design ke baray mein seekhein gay.
In this section you will learn about Canva & Design.
Canva ek free online design tool hai jis se bina design skills ke posts, banners aur logos bana saktay hain.
Canva is a free online design tool that lets you create posts, banners, and logos without design skills.
Achi design mein sahi colors, fonts aur spacing ka khayal rakhna chahiye.
Good design pays attention to the right colors, fonts, and spacing.
YouTube Marketing
Is section mein aap YouTube Marketing ke baray mein seekhein gay.
In this section you will learn about YouTube Marketing.
YouTube Marketing mein videos bana kar business ya skill ko promote kiya jata hai.
YouTube Marketing promotes a business or skill by creating videos.
Achi thumbnail aur clear title se zyada log video par click karte hain.
A good thumbnail and clear title get more people to click on your video.
Final Project
Is section mein aap Final Project ke baray mein seekhein gay.
In this section you will learn about Final Project.
Ab tak seekhi hui cheezein (Website, WordPress, SEO, Ads) use kar ke ek chota project banana hai.
Using everything learned so far (Website, WordPress, SEO, Ads), you'll build a small project.
Ek simple website banao, usmein ek page SEO ke hisab se optimize karo, aur ek fake ad campaign plan likho.
Build a simple website, optimize one page for SEO, and write a mock ad campaign plan.
Apna project screenshot ya link teacher/admin ko submit karo taake certificate mil sakay.
Submit your project's screenshot or link to your teacher/admin to receive your certificate.
Choose a Quiz
Har module ka apna specific quiz lein, ya neeche Custom Test Builder se apni marzi ke modules aur sawalat ki tadaad choose karein.
🔀 Custom / Mixed Test Builder
Ek ya zyada modules select karein aur sawalat ki tadaad choose karein. Har baar sawalat shuffle ho kar alag order mein aatay hain.
🌐 Quiz: Website Basics
⚙️ Quiz: WordPress
🛒 Quiz: WooCommerce
🛍️ Quiz: Shopify
🔍 Quiz: SEO
📈 Quiz: Google Ads
📘 Quiz: Meta Ads
🤖 Quiz: AI Marketing
💼 Quiz: Freelancing
🖋️ Quiz: Content Marketing
📧 Quiz: Email Marketing
📊 Quiz: Google Analytics
🎨 Quiz: Canva & Design
▶️ Quiz: YouTube Marketing
🏆 Quiz: Final Project
🛠️ Practical Tasks
Har module ka ek real-life scenario hai — isay khud kar ke dekhein. Ye auto-graded nahi hotay, aap khud "Mark as Done" karte hain jab task complete ho jaye.
Apna Website Plan Banayein / Plan Your Own Website
Farz karein aap ek chhoti si bakery "Sweet Treats" ke liye website banwa rahay hain. Aap ko domain, hosting aur basic structure decide karna hai.
Imagine you are setting up a website for a small bakery called "Sweet Treats". You need to decide the domain, hosting, and basic structure.
- Ek achi domain name suggest karein (jaise sweettreats.pk) Suggest a good domain name (e.g. sweettreats.pk)
- 2 hosting companies compare karein aur ek choose karein Compare 2 hosting companies and pick one
- Website ke liye 4 zaroori pages list karein (jaise Home, Menu, About, Contact) List 4 essential pages for the site (e.g. Home, Menu, About, Contact)
- Bataye SSL Certificate kyun zaroori hai is bakery ke liye Explain why an SSL Certificate matters for this bakery
Ek Page Design Karein / Design a Page
Aap ne WordPress mein "Sweet Treats" bakery ki website banani hai. Aap ko "About Us" page design karna hai.
You need to build the "Sweet Treats" bakery website in WordPress, starting with the "About Us" page.
- Ek theme choose karein jo bakery ke liye munasib ho Choose a theme suitable for a bakery
- About Us page ke liye 3 headings plan karein Plan 3 headings for the About Us page
- Decide karein kaunse 2 plugins helpful hongay (jaise contact form, SEO) Decide which 2 plugins would help (e.g. contact form, SEO)
- Bataye Page use karengay ya Post, aur kyun Explain whether you would use a Page or a Post, and why
Mini Online Store Setup Karein / Set Up a Mini Online Store
Aap ka dost "Comfy Feet" naam se sneakers brand shuru kar raha hai aur usay WooCommerce store chahiye.
Your friend is starting a sneaker brand called "Comfy Feet" and needs a WooCommerce store.
- 3 fake products banayein (naam, price, description) Create 3 mock products (name, price, description)
- Ek payment method choose karein aur wajah batayein Choose one payment method and explain why
- Decide karein customer ko checkout par kya kya fields dikhengay Decide what fields the customer sees at checkout
- Bataye stock khatam hone par customer ko kya dikhna chahiye Explain what should show when a product is out of stock
Shopify Ya WooCommerce? / Shopify or WooCommerce?
Comfy Feet ka founder confuse hai Shopify le ya WooCommerce. Uska budget kam hai aur usay coding bilkul nahi aati.
Comfy Feet's founder is unsure whether to choose Shopify or WooCommerce. They have a small budget and no coding skills.
- Dono platforms ke 2-2 faide likhein List 2 advantages of each platform
- Is specific case (kam budget, no coding) ke liye ek recommendation dein Give a recommendation for this specific case (low budget, no coding)
- Apni recommendation ki wajah likhein Write the reasoning behind your recommendation
- Dropshipping model is business ke liye munasib hai ya nahi, decide karein Decide if dropshipping suits this business or not
Keyword Research Karein / Do Keyword Research
Sweet Treats bakery apni website ko Google par upar lana chahti hai apne shehar mein.
Sweet Treats bakery wants to rank higher on Google within their city.
- 5 keywords likhein jo log Google par search kar saktay hain (jaise "best bakery in Lahore") Write 5 keywords people might search (e.g. "best bakery in Lahore")
- Homepage ke liye ek SEO-friendly title likhein Write an SEO-friendly title for the homepage
- Google Business Profile mein kya kya add karna chahiye, list karein List what should be added to their Google Business Profile
- 2 tareeqay likhein jin se backlinks mil saktay hain Write 2 ways they could get backlinks
Ek Chhoti Ad Campaign Plan Karein / Plan a Small Ad Campaign
Sweet Treats bakery ke pass PKR 5,000 monthly budget hai Google Ads ke liye.
Sweet Treats bakery has a PKR 5,000 monthly budget for Google Ads.
- Decide karein Search Ads use karengay ya Display Ads, aur kyun Decide between Search Ads or Display Ads, and why
- 3 keywords likhein jo target karengay Write 3 keywords you would target
- Ek chhota ad text likhein (headline + description) Write a short ad text (headline + description)
- Bataye budget khatam hone par kya hoga Explain what happens when the budget runs out
Instagram Ad Target Karein / Target an Instagram Ad
Comfy Feet apne naye sneakers ka Instagram par ad chalana chahtay hain.
Comfy Feet wants to run an Instagram ad for their new sneakers.
- Target audience ki age aur interests likhein Write the target audience's age and interests
- Decide karein ad format kya hoga (image, video, ya carousel) Decide the ad format (image, video, or carousel)
- Ek chhota caption likhein Write a short caption
- Bataye agar audience bohat narrow ho jaye to kya risk hai Explain the risk if the audience is too narrow
AI Se Content Banayein / Create Content with AI
Aap Sweet Treats bakery ke liye AI tool (jaise ChatGPT) se social media captions banana chahtay hain.
You want to use an AI tool (like ChatGPT) to write social media captions for Sweet Treats bakery.
- Ek prompt likhein jo AI ko dengay Write a prompt you'd give the AI
- AI se milne wali reply ko khud edit/improve karein Edit/improve the reply the AI gives you
- Bataye AI ka content bina check kiye publish karna kyun risky hai Explain why publishing AI content without checking it is risky
- Ek jaga likhein jahan chatbot is bakery ke liye faidamand ho sakta hai Write one place a chatbot could help this bakery
Apna Freelance Profile Banayein / Build Your Freelance Profile
Aap Fiverr ya Upwork par apni digital marketing skills bechna chahtay hain.
You want to sell your digital marketing skills on Fiverr or Upwork.
- Apni 3 skills likhein jo aap offer karengay List 3 skills you would offer
- Ek chhota profile bio draft karein Draft a short profile bio
- Ek sample client ke liye proposal likhein Write a sample proposal for a client
- Bataye agar client bohat kam budget offer kare to kya karengay Explain what you would do if a client offers a very low budget
Content Calendar Banayein / Build a Content Calendar
Sweet Treats bakery ko ek hafte ka social media content plan karna hai.
Sweet Treats bakery needs a one-week social media content plan.
- 7 din ke liye ek-ek post idea likhein Write one post idea for each of 7 days
- Har post ka type batayein (photo, video, ya text) Note the type of each post (photo, video, or text)
- Best posting time decide karein Decide the best posting time
- Bataye consistent posting ka kya faida hai Explain the benefit of posting consistently
Welcome Email Likhein / Write a Welcome Email
Sweet Treats bakery ka naya customer newsletter sign up karta hai.
A new customer signs up for Sweet Treats bakery's newsletter.
- Ek attractive subject line likhein Write an attractive subject line
- Email body mein 3 chhotay paragraphs likhein Write 3 short paragraphs for the email body
- Ek clear call-to-action add karein (jaise "Order Now") Add a clear call-to-action (e.g. "Order Now")
- Bataye permission ke baghair email bhejna kyun nuqsandeh hai Explain why emailing without permission is harmful
Data Se Faisla Karein / Make a Decision from Data
Sweet Treats bakery ki website ka Bounce Rate 85% hai aur zyada tar traffic mobile se aata hai.
Sweet Treats bakery's website has an 85% Bounce Rate and most traffic comes from mobile.
- Bataye high Bounce Rate ka kya matlab ho sakta hai Explain what a high Bounce Rate might mean
- 2 possible wajuhat likhein log jaldi chhor kar kyun jatay hain Write 2 possible reasons people leave quickly
- Decide karein sab se pehle kya fix karengay Decide what you would fix first
- 3 metrics likhein jo aap track karengay Write 3 metrics you would track
Ek Social Post Design Karein / Design a Social Post
Sweet Treats bakery ko ek Instagram post chahiye naye cake flavor ke liye.
Sweet Treats bakery needs an Instagram post for a new cake flavor.
- 2 colors choose karein jo bakery ki brand se match karein Choose 2 colors that match the bakery brand
- Post ke liye ek chhota caption likhein Write a short caption for the post
- Bataye achi contrast kyun zaroori hai Explain why good contrast matters
- Decide karein kaunsa font readable hoga Decide which font would be readable
Ek Video Idea Banayein / Plan a Video Idea
Sweet Treats bakery apna pehla YouTube video banana chahti hai.
Sweet Treats bakery wants to make their first YouTube video.
- Video ka topic likhein (jaise "cake banane ka tareeqa") Write the video topic (e.g. "how we make our cakes")
- Ek clickable title likhein Write a clickable title
- Thumbnail mein kya dikhana chahiye, describe karein Describe what the thumbnail should show
- Bataye pehle 10 seconds important kyun hotay hain Explain why the first 10 seconds matter
Sab Kuch Mila Kar Ek Plan Banayein / Bring It All Together
Ab tak seekhi hui sab cheezein use kar ke Sweet Treats bakery ka mukammal marketing plan banayein.
Using everything you've learned, build a complete marketing plan for Sweet Treats bakery.
- Website structure summary likhein Write a summary of the website structure
- Ek SEO keyword aur ek ad idea likhein Write one SEO keyword and one ad idea
- Ek social post aur ek email idea likhein Write one social post idea and one email idea
- Apna poora plan ek jaga likh kar submit karein Write your whole plan in one place and submit it
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✅ Verify a Certificate
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🎓 Get Your Certificate
Sab module quizzes pass karo (60% ya usse zyada), phir apna naam likh kar certificate download karo.
Certificate apne email par bhi mangwa sakte hain: